It is your goal, as a restaurateur, to turn your restaurant website visitors into paying customers. You know already that first-time visitors rarely purchase anything or complete a subscription form. It is a good thing if you attract visitors to your website. It means that your marketing is good enough, or your Google ranking is high enough, that you stood out from the competition, snagging some traffic. Whether or not you gain a new customer depends on what they do on their next visit and their subsequent visits. While this makes sense, many restaurant businesses still do not prioritize repeat visitors. But, this is about to change. This article will provide tips to help draw first-time visitors back to your site to earn you some money. Encourage them to sign up for your mailing listIt’s a lot to ask for a first-time visitor to your site to sign up for your mailing list. However, it was not impossible! Getting them to subscribe is all about giving them a compelling reason. Ensure that the subscription form is in the header of your website. If they choose to subscribe, they won’t need to scroll down to see it, and they’ll be able to see the content they’re getting. Simpler forms are more effective. While it may seem tempting to ask for more information from a new subscriber, all you need is their email address and maybe the first name if you want to personalize your emails. The other information is extra, such as their phone number, address, favorite meals, and favorite cuisine. When adding fields to your form, you should consider the important factors of your customers. Offer incentives to encourage subscriptions. It is possible to get a lot of people to complete a form with a useful and compelling lead magnet. Newsletters are a great way to drive back customers. A new icon on your page immediately attracts attention. People are simply too busy to read everything. Your new products or services should be placed in the F-shaped section of your site. As described in a Nielsen study, a web page is read by the human eye in an F-shaped pattern. A compelling headline and call to action will get your readers’ attention. In the headline, you can make the CTA just as compelling by writing “Get exclusive industry tips every day.” instead of the common “Sign up to our newsletter”. Provide one of your products or services as a prize for customers who complete a short questionnaire about themselves. Keep visitors and sign-ups coming back with a monthly or weekly giveaway. Encourage your prospects to refer friends to your site by having a “refer a friend” option in the contest entry section. As soon as they’re subscribed to your list, you can send them emails with reasons to come back to your site. Focus on the user experienceFour out of five internet users will not return to a poorly performing website. Checkout speed is cited as the primary reason for website returns. According to a report, website loading times between three and four seconds could improve bounce rates by twenty-four percent. Customers may not return to your website if they didn’t enjoy their experience the first time. Consequently, focusing on usability is one of the best ways to encourage repeat visits. There are several factors to consider when it comes to usability:
In case you haven’t already evaluated the functionality of your site in a while, now’s the right time. As you should make sure that you’re not frustrating your visitors and preventing them from coming back in the future. This applies to your online ordering system (UK), too. Provide content that is relevant to your target audienceIs your website providing users with what they expect? For example, if a customer comes to you looking for the latest industry tips, consider what you can offer them that will add value to the products and services you sell. Would you be able to post a video tutorial about your special cuisine? How about an influencer’s website that visits your restaurant? It is crucial that the content on your site, whatever it is, is relevant to the audience you are most interested in attracting. If your main target audience is checking out organic and local-grown ingredients, have blog posts about topics that are tackling the said trend. To turn a visit into a sale, it’s your responsibility to share your expertise with your patrons. Be sure to emphasize your product or service’s benefits and features. Write articles starting with “Top 10 Effective…” or “New Ways To…” most great articles start with something like that. Advertise to customers with retargetingFirst-time visitors rarely convert, so you need to have a way to connect with them again even if they don’t subscribe to your newsletter. Retargeting plays a role here. It’s probably not a surprise that you’re familiar with retargeting, a type of advertising that focuses on specific visitors to your website based on their actions while there. It may be beneficial to show them ads for the menu items they viewed or alternative products. Send them a link to a new blog post related to an older post they read. You may want to remind them of the lead magnet they didn’t sign up for. If they added items to their cart, encourage them to complete the checkout process. Google or social media retargeting are two ways to do it. Your conversion rate will skyrocket as you choose which actions you want to target. Help solve common problemsYour website’s content should also be solution-oriented. Searching for answers on Google is the most common reason people use a keyword. You should offer them the resources they need if you want them to bookmark your website. A solution-oriented approach can also help you rank for relevant keywords in voice search. The increase in the use of “Ok Google” as well as virtual assistants such as Siri, Cortana, and Alexa stems from these concerns. Consumers tend to ask the same questions when looking for pages like yours, so you need to make sure your useful content addresses those questions. It is up to you how you want your solutions to be delivered. Creating a blog post to answer one question or producing a video or short webinar to answer another could prove helpful. It’s best to focus on the needs of consumers rather than promoting your restaurant business. Make sure you focus less on the marketing of your brand and products and more on attracting visitors back to your website with incentives and tools (like subscriptions and retargeting) to keep them engaged after they navigate away from your site. Keep track of the progress of your website using tools like Google Analytics. This will help you determine what is working and what isn’t for your restaurant website. source https://www.etakeawaymax.co.uk/tips-to-keep-restaurant-website-visitors-coming-back/ Via https://etakeawaymaxuk.tumblr.com/post/676428792209735680
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Customers today have more power than ever before. Advertiser ploys do not interest them, so they only prefer brands that provide an effortless experience across all touchpoints. Thus, customer involvement has taken on a greater significance. Businesses must focus their efforts on building an effective customer engagement strategy that will foster brand loyalty and growth. Engaging means attracting attention, connecting and engaging in a conversation. This is particularly difficult on the internet since the internet is swarming with competing interests at once. Despite that, it’s not impossible. It’s just that you must work harder. What’s more, your customers want to reach out to you. What matters most is that they believe you care about what they think, and that you are willing to listen to them. It isn’t that hard to figure out. Try these seven conversation starters to keep your audience engaged. Customer Engagement Initiatives You Can Use For Your ContentYou must give top priority to your customers because they are the foundation of your restaurant business. As opposed to ramming sales pitches down their throats. Discover how to engage customers naturally. Customer Engagement is the common factor among successful brands across all verticals. They realize the importance of engaging with customers and strive to share something of value. Marketing and customer service initiatives are aided by engaging with the customer. Having a strong relationship with your customers will enable your business to gain traction. Your restaurant brand will always be on the minds of your clients, and they will refer you to their friends and family. Express a perspective about industry current newsInterested in building your authority in the Restaurant Industry? A good way to start a conversation with your followers is to share your opinions, particularly if they are original or controversial. Such an assertion should be backed up. To begin with, you should follow publishers and influencers relevant to your industry. Watch or read an article they post that speaks to your followers and determine how you can contribute to the conversation. Be sure to share it, and include a call to action that encourages your followers to share their thoughts. In addition to keeping up with social media, you can also use RSS aggregators, Google Alerts, and other apps designed to deliver content directly to you. Organize and promote local events and your local communityDo you frequently appear at local street fairs and charity events? Sharing your involvement is a great way to show that you are more than just a money machine and emphasize your commitment to your community and industry. The offline connection value of an event surpasses that of online engagement because it involves personal interaction with the targeted demographic. In turn, that facilitates brand loyalty, generates deeper interest, and adds more patrons to the list. You can still let your followers know about events in your community even if you’re not attending one. You can earn the trust and admiration of your followers by mentioning other businesses or local charities. Use these questions to start a conversation:
Every offline event relies on promotion. Organizing events is a classic approach to establish relationships with your customers. So make sure that everyone knows what you have planned. A call to action at the end can be included, such as “We hope you will visit our booth. A free meal (or coupon) awaits you!”. You can make them more visible by promoting them on numerous social media networks. Get stories and experiences from your customersIt’s easy to think of topics that inspire people to share their stories when you speak to an audience that has something in common with you. Sharing your story than asking your followers to share their best stories with you is key. For instance, the story behind your restaurant business. You might also tell them what inspired you to build your restaurant. The story of how you created your best-selling dish is also appealing to your customers. Then, you can ask them which is their favorite dish in your restaurant. Using this method helps you engage potential customers online by responding, expressing sympathy or amazement, and building a relationship. Seek recommendationsStories may be what people like to tell, but what else do they enjoy? Making recommendations and offering advice! The best way to get them talking is to ask them for recommendations. What kind of suggestions should you seek? They need to be appropriate for your product or service. You could, for example, request the following.
The idea is clear. A key element to remember is to stick with your brand and product. You should instead actively encourage your followers to tell you about their opinions and experiences, especially with regard to your online food ordering system. Check out DIY projectsYour followers are likely to have DIY experiences relevant to the Restaurant Industry and the niche you’re in. Getting to know potential customers through their stories is an excellent way to build a rapport with them. If possible, DIY projects should incorporate (or could incorporate) your products or services. But it doesn’t have to be. The key is to make your posts relevant to your brand, then allow your followers to do the rest. Whether it’s a DIY project you’re proud of or helpful DIY tips you find online, share them with your audience. Plus points, if it’s something kids can do with their parents. Ask open-ended questionsThe best way to get followers engaged is to ask questions. You can learn a lot about them if you can get them to talk in a way that helps you to learn more about them because that information can be used to create future content. In the case of small restaurant business owners, you could ask them questions like:
If you can answer these questions, you can write blog posts, develop social media strategies, and even develop new products and services aimed at your target audience. Encourage your customers to share their thoughts, experiences, and opinions with you. And then, listen to what they say. Advertisements frustrate them, and they prefer information that is useful, rich, and actionable. Provide your customers with exclusive content about your industry, products, and services. source https://www.etakeawaymax.co.uk/how-to-increase-customer-engagement/ Via https://etakeawaymaxuk.tumblr.com/post/676428791104536576 Are you mentally drained as soon as you hear the word “Facebook content marketing”? Are you repelled by the thought of having to post new content daily for your restaurant’s profile? Honestly, let’s be upfront. The idea of doing that is a bit unappealing. Facebook has also simplified the process of content curation. You can adhere to what we call the 70-30 rule, in which we post 70% original content and 30% curated content. Curating social media content for Facebook has proved to be a cost-effective and easy alternative to creating new posts all the time, so it has become a standard component of content marketers’ strategies. Here are four recommendations for creating engaging content for Facebook: How To Curate Great Facebook Content To Help Your Restaurant MarketingUsing curated content, you will help your restaurant gain the recognition of your loyal followers as well as potential new customers. A branded social media presence gives your business a more established look, which is certain to impress potential clients. Make use of Facebook AnalyticsContent curation strategies that use social media should be monitored to determine if they are working. Utilize Facebook’s “Pages Insights” and “Audience Insights” features to find out more about your audience so that you can create content tailored to their interests, based on their age, location, gender, income, position, and more. In addition, Pages Insights allows you to see which content on your page had the best performance and at what time of day your audience is most active. When using analytics tools like these for the first time, the pages can be quite overwhelming, so it is going to require some getting used to. Make your visuals stand outPosting images and videos is the most favored way to appear in the Facebook news feed, so upload them frequently. The reach of videos is also higher than plain text, so most Facebook marketers curate videos as part of their content marketing efforts. It is very important that you only make use of or repost legal photos. In this way, you will not encounter any copyright issues. While it is best to take the photos yourself, this isn’t always possible. A good alternative is to use stock images from sites like Pixabay to supplement your pictures. The site Canva.com can also be used for free. In addition to using Google Images, you can also perform an advanced search via Google Images by clicking on “Settings” just below the toolbar. The term you are looking for is “Usage rights”. Choose an option from the dropdown box and you’ll be able to view the options that depend on the license of the images. To be on the safe side, choose “free to use, share, or modify, even commercially”, but choose the option that fits your needs. Plan and follow your scheduleThe more regularly you post content on social media and your blog, the higher your visibility and engagement will be. Relationship building is a key objective for you as a restaurant owner. The content you share should be engaging and of significance to your followers. An average consumer does not spend several hours a day on Facebook searching for coupons. Reading and sharing posts that interest them and make them laugh or educate them are the things they do. You may either lose your followers or make them check a box that says they don’t want to see future posts if you post too many sales-related articles. At key times, you should post multiple times a day. By looking at your Facebook Insights, and by knowing when your loyal customers are online, you’ll know what time to post. Don’t use the same post type all the time. Take photos of your food that look professional, shoot short videos highlighting your customer service team, describe recipes, share personal stories, and curate other quality content. It is therefore important to plan for your content. Using Facebook’s Insights, create a schedule for your campaign, then follow it closely. Curate content using a platformIn the same way that Rome wasn’t built in a week, curating great content for Facebook, and other social media platforms doesn’t happen overnight. It may be better to use a digital marketing agency or a content management system to handle some of this work for you, which will reduce your workload. Curated Content FeaturesYour audience returns to your site because of your content. In today’s social media environment, maintaining a steady flow of quality content is critical and is responsible for driving Facebook engagement and driving traffic to your website. User-created posts Engagement with your audience can be boosted by curated posts targeted at your audience. Consistency in content is important from a graphic standpoint. Be sure to pay attention to the tone of your posts and how you appropriately communicate with your target audience Banners for social media On social media, your profile is the first place to start curating content. When creating your Facebook cover photo, you can add text, but make sure to leave the space in the lower-left corner empty, since your profile picture will be positioned over that area. You might want to periodically replace your banner to highlight new events or products, such as launching a new online takeaway ordering system. To give your business a more thorough appearance, you should make sure your brand is consistent across all social media channels Content by season The holidays are a time when special greetings should be given to your followers. To do this, you must identify important dates and national holidays that are relevant to your intended audience. Keeping your followers informed will help you stay relevant to them, while also increasing social engagement. The number of active users on Facebook has doubled since 2010, so if your restaurant is not on Facebook, you can’t afford to ignore it any longer. The most effective way to reach your dining audience is through Facebook, but it can be daunting to know how to use it effectively. If you use Facebook to communicate with your restaurant’s customers, you can be in touch quickly. Moreover, you can easily discover new ones. To succeed on Facebook, you need to provide customers with timely, relevant content. The idea of linking your Facebook posts with your website landing pages is always a good idea. A mobile-responsive, user-friendly, and up-to-date website is important for all of these reasons. source https://www.etakeawaymax.co.uk/facebook-content-marketing-for-restaurants/ Via https://etakeawaymaxuk.tumblr.com/post/676428789591474176 With the advent of restaurant digitization and technology, marketing your business has never been easier. Is that right? It’s not. Well, not exactly – but it’s impossible to deny that for small business owners, digital marketing can be confusing. How does it affect you? Most companies competed against only a handful of rivals before the internet. Mail-order companies like Argo are examples that stood out from the norm, of course. However, businesses compete mostly with each other locally. With the advent of the internet, everything changed. As a result, the global market and competition emerged. Most companies now find themselves competing with companies worldwide rather than just locally, for instance, those that provide in-person service. Would you give up if that were the case? The answer is no. Understanding how to differentiate yourself from your competitors is key to getting seen online and harboring that online presence. To help you achieve that goal, here are six ideas. Practical Tips To Use Restaurant Digitization For Online AdvancementEmphasize the results you deliver Do not focus on what you are selling. Instead, look into how you’re affecting your customers. A consumer who searches online for a product or service is seeking a solution. Therefore, it makes sense to specify that you provide one in your online marketing. You could for instance offer online ordering and delivery of food. By making this service known to your customers, you will be competing with local businesses as well as big national brands. If all you explain is that you provide food, you haven’t told consumers what to expect from you if they choose you over your competition. If you have an Epos system for takeaway orders, tell them about it. Imagine you specialize in creating family-friendly, kid-friendly meals. You want to offer your target audience quick and easy weeknight dinners they can get on the table in no time. That’s your outcome: Stress-free weeknight meals for parents on the go. From that perspective, it’s easy to see why your marketing approach would be appealing to your customers. Identify the unique characteristics of your restaurant How does your restaurant’s product or service differentiate itself from others? A differentiation strategy is essential, or you will be unable to distinguish yourself from your competitors. Imagine how your brunch promo will perform if you promote it. In your area, there are probably several of them, so what separates yours from the others? If you offer tablets with kid-friendly movies to keep kids from running inside your establishment and help parents focus on their meals, you might be able to differentiate your establishment from the rest. Your marketing should explain why a potential client should choose you over your competition. What distinguishes you from the competition? The key to creating an engaging sales proposition is to keep it simple. You may simply offer the best prices or have the most flexible hours. Whatever it may be, make sure that you emphasize it in your digital marketing. Make your brand memorable Adding memorable graphics and a distinctive voice to the first two items on the list, what will you achieve? Something is defining your business and its products that are indelibly etched into the minds of your target audience; it creates an unforgettable brand. The mistake that small restaurant businesses commonly make is believing that their brand is simply their logo. In reality, there is much more to McDonald’s brand than just the distinctive letter M. Look at established restaurants such as McDonald’s website or Facebook page – or even their advertising – and you can see that the brand is defined by casual and approachable dining, accessible and reliable service, and reasonably priced selections. Your brand will be more memorable and more likely to be recognized and remembered by your target audience if you market it consistently and memorably. Know your field inside and out To keep people coming back to your business, you need to give them something they need that makes them want to keep coming back. Knowing your industry inside and out is one way to accomplish this. How can you become a real expert? The following can be done:
If you’re planning to transition your restaurant into an organic one, you may educate yourself about organic meat, substitutes, nutrition, organic suppliers, and other topics that can help you connect with your customers and serve them more effectively. As soon as your customers regard you as an authority, they’ll be willing to trust you with future purchases as well as to refer you within their circle. Provide results-driven products and services Almost every new customer who comes to you will have questions about your products or services. What are your plans to follow through on your promises? It’s essential to overcome any objections your customers might have. If you want to beat your competitors, you should offer a guarantee based on the results of the customer’s purchase – and make that guarantee better than theirs. Imagine you provide food delivery services. If you do some research and discover from your competitors that they offer a fast delivery time guarantee, you might think about offering a more accurate and sooner delivery time, especially if your restaurant is in the same community. It does not take much to alleviate customer concerns and convince your audience to choose your restaurant over your competition when you offer a simple guarantee, provided it is backed up by facts. Do not play by the rules Isn’t marketing governed by rules? Perhaps not. Rule-breaking is like the beast. Ultimately, do not take any marketing advice seriously. Despite their universality, the points we’ve provided here aren’t engraved in stone. Could you come up with a bold marketing idea that none of your competitors are doing? Feel free to give it a try! No reason should prevent you from taking a chance on your marketing. One of the most important things you need to remember if you depart from the norm is not to slash the value of your product or service. Risk-taking is good, but do not let it lead you astray. Calculated risk-taking is the key to success. The science of marketing is well established. However, it is also an art form. Taking chances is part of being an artist. At the end of the day, your marketing should make your restaurant business profitable and successful. source https://www.etakeawaymax.co.uk/how-to-use-restaurant-digitization-for-success/ Via https://etakeawaymaxuk.tumblr.com/post/676428788150812673 As a restaurant owner, you won’t find many things more satisfying than expanding your business to another location. One of those few is the possibility of expanding your customer base through your restaurant website. Business expansion indicates that you are thriving. There may be an increase in sales and the potential is endless. When you expand your business, especially if you use the same website for multiple locations, it becomes important to keep your SEO in line with your company’s growth. The algorithmic changes made by Google make it more important for businesses to rank for local keywords to remain competitive. If you have trouble with your SEO, there are some things you can do to ensure that it’s not negatively affected when you branch out. Here are some practical tips to help you become a major player in local SEO and rank well. Ranking Your Restaurant Website For Multiple LocationsSet up individual pages for each locationListed business locations can be viewed in several ways, but let’s take a look at how to list them online effectively. On the websites of some large restaurant businesses, you will often find a tool to locate a store. You should do the following unless you have tens of thousands of locations, such as McDonald’s or Domino’s.
The advantage of keeping only one domain name is that it’s cheaper than registering multiple ones. If customers want to frequent multiple locations, the procedure is straightforward and easy to understand. Your city and state should be included in your URL, title, H1 tags, and alt image tags for every location page. By making this information available to Google, you will ensure that your restaurant website receives high-quality search engine visibility. Streamline your NAP listingStandardizing your NAP listings is the next step. It is critical to have consistent listings for NAP, which stands for “Name, Address, and Phone Number”. Search engine companies, like Google, prioritizes search results based on their accuracy and usefulness. Google’s algorithms get confused if your NAPs differ from one another. It weakens your online presence. Consider the following scenario: you have a location with ten NAPs. When you have two variations of a company name, four variations of a mailing address, and three typographical errors in the telephone number, you have seven pieces of competing information. That is an obvious problem. When you add a location, be sure to include the name, address, and phone number exactly as you want them. Afterward, check the existing NAPs and make sure that they are all identical. Make sure Google My Business is optimized for each locationFollowing that, you must use Google My Business to list each of your business’ locations and optimize it accordingly. Therefore, it follows: 1. Verify your restaurant website’s business name and that it matches the name on your business card. 2. Ensure your NAP listing is up-to-date for each location, and ensure that Google did not abbreviate any details. 3. Select five categories that are relevant to your business. 4. Provide up to ten images, ensuring that each pertains to the exact location being described. 5. Uniquely introduce your business. Unique content is crucial here as well. Your website or listing should not contain content taken from another site. Links to location-specific pages and services can and should be listed on your website. In this way, you can ensure that your GMB presence is doing everything it can to enhance the ranking of each of your locations independently. Obtain backlinks and citationsA key component of SEO is building links. Organic links usually are the best, but you can also encourage links by:
Getting reviews for your locations is especially important, so you should claim listings for each. You will be seen as a more reputable business if you have more reviews for a location. Having multiple locations for your business doesn’t provide enough SEO boost and social proof to generate leads and provide potential customers with the confidence they need. Having your location managers encourage customers to review your business is a smart move. A points program to motivate customers to write reviews is an example of a firm-wide policy you can implement. The receipts you send customers can also mention links to the review pages. Your business is more visible online with customer reviews and you are better able to find local customers. Update your content regularlyThe last thing to remember is that Google prioritizes new content. Unless you regularly update your location pages, your restaurant website won’t gain the same authority as ones that are updated. It is therefore important to add location blogs to your website, or at the very least, keep adding new pictures, videos, and other media to your website continuously. Making sure that the information on your website is always relevant, current, and helpful to your customers is the goal. Talk about developments, such as launching an online takeaway ordering system. A Google ranking for each of your business locations seems a bit intimidating at first. The key is to ensure that each location shines because that is how your site should be structured. Then, put fresh content on your restaurant website, build links, and standardize your presence across the web. It will reflect in your Google ranking if you do that. Be sure to develop your tone and character based on your restaurant’s concept. source https://www.etakeawaymax.co.uk/rank-your-restaurant-website-for-multiple-location/ Via https://etakeawaymaxuk.tumblr.com/post/676428786960629760 As you’re reading this, you probably already know all the statistics about online reviews. Nearly 87% of consumers say that they read online reviews before making a purchase or going to a business. Restaurants are also one of the top industries where consumers are most likely to read reviews. The others on the list are hotels, medical businesses, clothing stores, and automotive businesses. Since you’re a smart business owner, you’ve probably decided to claim your listings, optimize your profiles on review sites, and leverage negative reviews to your advantage. No doubt you have an online food ordering system, too. That’s good, but is it sufficient? The process of creating your business profile and claiming online reviews is only one part of the picture. People are more likely to view your business as old and unpopular if you sit back and do nothing to generate new and positive reviews. Having this in mind, we have put together a list of ways to boost your business’s visibility and attract customers through more positive online reviews. How To Score Positive Online Reviews From Your CustomersMake your restaurant website review-friendlyHave you ever purchased anything from Amazon recently? Their site offers all products a review option, so you can leave a review. A verified purchase is distinguished from an independent review. A customer’s ability to read reviews can help him or she make an informed purchase decision on Amazon. Make sure your website has a review form. Customers who have used your products and services can leave a review using a star rating system or other symbols, and you can also ask them to write a written review. A relatively low-key way to accumulate reviews, it’s easy and inexpensive. Send a purchase-related email to customersSending an automated email after a customer makes a purchase can encourage their reviews. It could contain a link to your website’s review form. Make sure you do not send the email until the customer has received the product if you choose to use this option. In other words, if you’re sending an email to someone who made an online food delivery service, you’ll have to wait several minutes or hours before sending the email. Two choices are available to you. The first option is to attach the review form to the email, and the second is to include a link directing the review form to your website. Regardless of the choice you make, ensure that the review is just as straightforward on a mobile device as it would be on a computer. Another thing you can do is to leverage your current reviews into more online reviews. Send a thank-you email to customers who complete reviews on your site. Consider including the following in your email. First, it is also possible to upsell additional products, which they can review afterward. Request the review of other purchases they have made. Getting the feeling that you appreciate your customers is important. A simple thank you email can be enough to motivate them to review additional food items or services. You don’t have to struggle as much to get more positive reviews online, but you should know how to encourage your customers. Ask them. They’re just waiting for your call. Incentives can be used to encourage online reviewsAs a general rule, paying for reviews isn’t a good idea (and asking customers who haven’t tried your products to write reviews is not a good idea either), however, you can find a way to encourage them to do so. Points are a common benefit offered by many restaurants. Points may be rewarded for purchases made through a points program. After that, you can reward customers with bonus points for reviewing the products they purchase. Offering additional points for customers who share their reviews on social media is another option. Utilizing this method, you can add value to each review that you get by introducing them to new consumers. A free download could be offered if a points system isn’t your thing. This can be a simple e-recipe book or even a list of resources that you think your customers will find helpful. You could, for instance, provide users with a downloadable infographic that outlines how to mix a mocktail or make pizza from scratch. Regardless of which option you choose, the goal is to show your appreciation to customers who take the time to leave reviews. Allow customers to give feedback with easePut links to your profile on your website, emails, and social networks such as Twitter and Facebook. Since you are asking followers of your business or those who like your page, you are asking the correct people. If you don’t have an online store, how can you encourage customers to leave reviews? Even though it might not be as simple as sending them a link, there are a few things you can do to get more reviews:
It may not work for everyone, but these ideas can enable you to increase the percentage of customers who leave reviews of your products and services. Be responsive to online reviewsThe key to responding positively to any review is to read it with a positive attitude. In this way, you demonstrate your genuine interest in your customers and your restaurant. When responding to negative reviews, responding positively goes a long way towards enhancing the guest’s experience. Whether you respond publicly or privately is up to you, but just be diplomatic in your approach. Be sure to monitor online reviews from your website, social media accounts, and other review sites. You should pay attention not only to the way you respond to online reviews but also to the time when you respond. Your guests greatly appreciate timely responses. source https://www.etakeawaymax.co.uk/how-to-get-positive-online-reviews-for-your-restaurant/ Via https://etakeawaymaxuk.tumblr.com/post/676428785658249216 Everything is going well for your restaurant business. In your marketing efforts, results are being delivered, and ROI is being earned. All of a sudden, it isn’t. Exactly what went wrong? Is there a way you can begin to move forward again? A plateau is the most straightforward explanation. As you climb, you now find yourself on a flat surface. Growing your business means finding a way to go in a new direction. Fortunately, if you know why your business is stagnating, there are simple things you can do to fix it. Read along to know more about how to survive a business plateau. Who knows, the change of path you’re looking for might just be under your nose. Grow Your Restaurant Business – Survive a Business PlateauWhat is the reason why your business isn’t growing? First, define the direction your business should be heading, and where it should be going from there. Businesses, especially in the Restaurant Industry, are subject to plateauing in several ways. In general, these are the most prevalent:
Monitoring your marketing results will help you to determine where your effectiveness is lacking. Here’s your chance to change that. If you wish to create tracked links, you might consider using a marketing platform. It is also possible to track your marketing efforts using tools like Google Analytics and Facebook pixels. Focus on the areas that need improvement as you narrow your results. For instance, if your website traffic is high but your social engagement is low, it might make sense to improve that aspect of your business. Prospect GenerationDo you rely on qualified leads to keep your restaurant business going? In this case, a plateau in lead generation can be a serious issue. To counteract the slowdown, you need to work on your lead generation and improve this process for your restaurant. Engagement on social media can be achieved with targeted campaigns and personal interaction. You will be able to attract more leads if you are more targeted in your social media marketing. To get people’s email addresses, devise a simple lead magnet that will appeal to their interests. Consider creating a tutorial, a template, or even an eBook to share with potential leads. Dedicated landing pages are key to making your offer successful. Don’t limit the call to action to the pages where you promote offers – put them on all pages of your website. Make it appear that a signup form or contact form is the best way to get visitors to contact you. You need to reach out to prospects who are interested in your business. It is possible to turn them into paying customers as soon as they join your mailing list. Website UsageAs you review your marketing statistics, you discover that your website traffic has dropped. Are there any things you can do to help things move along again? Consider doing an audit of your website to identify improvement opportunities. It might be helpful to perform an SEO update and ensure that every page is optimized for a specific keyword. To reap the most benefit from keywords, make sure that you use them in your titles, headings, and subheadings, as well as in all image tags. Don’t forget to always double-check your information for accuracy and relevancy. To keep the engagement high, your customers must find something relevant about them on your website or blog. Promoting your blog posts on social media can help you increase your blogging frequency. Try featuring a blog about DIY mocktails, or organize alive on your social media app to show how you’re handling the re-opening for physical indoor dining. It is your responsibility to create a bridge that will keep consumers connected to your brand. You can do a lot to draw traffic to your website, but you will have to maintain its visibility by updating it periodically. This applies to your table service app, too. Engaging the AudienceWhen you get fewer blog comments, shares on social media, and phone calls, this indicates a lack of audience engagement. But how can you keep the engagement high for your business? Social media should be used regularly to share content. Sharing your blog posts, curating industry publications, and offering special offers for your followers are just a few ways to be helpful. Encourage audience participation by making a call to action and utilizing relevant hashtags. You will not be able to get what you want from your followers unless you let them know Send out a newsletter or series of emails every month when you have an email list. Your engagement and authority will increase if you provide your audience with useful information and tips. Engaging your followers requires regular posting. Ignoring your social media page won’t get you the clicks, comments, and shares that you desire. Acquiring New CustomersYour new customer acquisition has slowed, perhaps that’s the reason why your business has been slow. Here are some things you can do to attract customers if that’s the case:
It is possible to reach new customers with all of these approaches, as well as get them into your restaurant. Online ConversionThere might be a lot of leads and clicks, but unless the traffic you attract converts, your efforts will go to waste. Is there a way to make it work? Try out these practical ideas and apply them to your management.
By following these suggestions, you can overcome any objections that may arise, which will result in higher conversions. The best marketers sometimes make mistakes. As such, hitting a plateau shouldn’t discourage you. If you want your business to move forward, take some time to evaluate your results and then take action like the ones offered here. source https://www.etakeawaymax.co.uk/grow-your-restaurant-business-with-these-tips/ Via https://etakeawaymaxuk.tumblr.com/post/676428784850911232 Do you have an outdated restaurant website? Technically, it’s not the start of the year, but indoor hospitality was just recently permitted. Many restaurateurs, such as yourself, set resolutions to improve themselves, or to just be better. Did you know that? Similarly, you should think about whether or not you want to make improvements to your website. It’s a fact. Redesigning a website can be a hassle for many businessmen. While your existing websites might still be running, you may put off redesigning them as you don’t perceive them as a priority. There should be no question about it being a matter of importance. It’s difficult to attract new customers if your website is outdated, which can undermine trust with your existing customers. But how would you know if it’s time for a new design? This article will help you discover what are the indicators of your restaurant website’s cry for help for a redesign. Signs Your Restaurant Website Needs A RedesignIt is not mobile-friendlyIt is expected that by the year 2025, 93.7 percent of the UK’s population are using mobile or smartphones. How would you expect consumers to open their laptops or PCs just to engage with your website? You’re losing a lot of business if you don’t provide a convenient way to process and finalize orders. Your online restaurant ordering system must be mobile responsive to create better opportunities for engaging customers and boosting your bottom line. Websites that do not adjust to the size of the device on which they’re being viewed are penalized by Google. The problem is quite simple to solve. The points are more than enough reason not to do it – and an absence of it can be harmful to your business. It appears outdatedAs the world of web design evolves, new trends emerge. The time has come to embrace the present and update your website if it looks like it was built in the early 2000s. It is easy for a website to appear out of date because of a variety of little things. For instance, what version of Twitter and Facebook logos do you have displayed on your homepage or blog? In the case where your Twitter logo features the old bird with the feathers on its head, your site might appear quaint and ancient. It delivers a low conversion rateHaving low conversion rates after tweaking your marketing campaigns is a sure sign your site needs an update. There’s a problem with your website that’s making potential customers flee. If your restaurant website is the problem, there is only one solution. Low conversion rates can be caused by several factors, including your social media presence and marketing campaign. Despite this, there is no denying your website, its appearance, user experience, and more play a huge and important role. It takes a while to loadPutting off an update because of its difficulty may seem like a good thing in the short run, but it’s a big sign that it’s time to update. Staying aware of future Google updates and technological advancements is the best way to ensure you stay up to date. Your life will be simplified in the long run if you upgrade to a WordPress site where you can easily change themes and install plugins as necessary. It’s a common statistic to say that humans have a shortened attention span than goldfish. In terms of how fast a website loads, it makes sense. Additionally, Google penalizes sites with an excessively long loading time. Use the Page Speed checker to see how long it takes for your site to load. You should aim for it to load in about two to five seconds. But keep in mind that each second beyond two also reduces the interest of consumers. Website abandonment is common if a webpage takes three seconds or more to load. It carries an outdated brandingThe redesign of your website should be done to match your branding changes, regardless of how small they may be. Has your business changed its brand since your last website update? Therefore, you’re not giving your visitors a true picture of your restaurant when they visit your website – so you have to brand it properly. It still has autoplay in itAs you redesign your restaurant website, you should eliminate autoplay for a more important reason. Page loading time is probably slowed by it. In the past, you may have been eager to encourage people to watch or listen to your video. However, now is the time to update. The level of irritation created by autoplay easily outweighs the benefits it could provide. Rather than auto-playing your video, put a captivating thumbnail and a provocative pull quote in the header. Also, modern consumers want to be in control of a transaction. Providing them the authority of what they can do on your website will surely boost user experience. It contains inconsistent web designYou may have had a different designer make some tweaks to the design while you waited years for your last redesign. You might have even done a bit of programming yourself. This may result in an overly layered Frankensite that appears to have been thrown together by a committee. The fonts, colors, menus, and other design elements on your website should be consistent throughout so that you can offer new customers an attractive experience instead of scaring them away. Redesigning can help you achieve a cohesive look that will bring you new customers. It has a low Google-rankWebsites that load quickly and have great content are prioritized by Google. You are less likely to rank highly in Google if your site hasn’t been updated for a while. A ranking decline is especially concerning if this is happening despite better visibility online and a higher marketing budget than usual. Google’s responses to your website are not to be ignored. The problem can’t get better if you postpone updating it. Google holds a lot of power over consumers, so don’t ignore it. Consumers’ buying decisions are influenced by it more than they think. Without a good Google listing, you may find it difficult to get customers’ attention and interest. source https://www.etakeawaymax.co.uk/signs-your-restaurant-website-needs-a-redesign/ Via https://etakeawaymaxuk.tumblr.com/post/676428783421669376 Staying on top of your SEO campaign is a challenge that you have to continuously deal with. Especially now that online visibility is the new buzzword. Halfway through the year, there are already established SEO trends that have made a significant impact on businesses. With SEO constantly changing, it’s more difficult than ever to stay on top of things. To stay visible on Google and maintain your rank, you have to stay up to date with Google’s continuous algorithm updates. Through this article, you’ll be able to see how SEO trends are making an impact on businesses. You may use this to your advantage and see how it will serve your restaurant. SEO Trends for Restaurants – 2021Having a clear understanding of the changes on the way can help businesses plan and avoid major penalties, or a drastic drop in website rankings. Keeping up with Google and knowing exactly what they will be throwing at you is crucial. SEO on Mobile DevicesLocal SEO should not be a new topic for you. As a restaurant owner, integrating this into your operations and marketing is not just an option, it’s already a necessity. You should be driven to maintain a strong online presence by the growing dependence of modern diners on Google. Seventy-seven percent of consumers usually checked the internet first, before trying out a new restaurant. Missing out on that type of market could be hurtful for your business. The same goes for your ranking on mobile devices. One of the most significant trends in mobile SEO. Mobile devices are used more and more by people to search. While you may have higher desktop rankings if you only do SEO for desktops instead of mobile, your mobile rankings may be atrocious. Search engine optimization for mobile devices is becoming increasingly important in the future. User and Search FocusThe searcher’s intent and behavior are always changing, so it is important every year to refocus on this. “What’s good for the users is good for SEO”, as the famous SEO saying goes. To provide the most rewarding experience for users, or users, Google has many factors in mind. Consequently, Google wants its users to be satisfied when they land on your website via the search engine results page (SERP). When users are satisfied with the search experience, they will return to Google again for their next search. It is more important than ever for any website to focus on learning what users are looking for, especially now that Google is emphasizing user experience. When it comes to deciphering user intent manually, tools such as keyword search can allow you to swiftly accomplish this will be ahead of those that do not. Zero-Click SearchesThe term refers to a search engine results page (SERP) that provides a direct answer to the user’s query in such a way that no other clicks are necessary to finish the search. A large percentage of zero-click searches involve local results, so it’s extremely important to build a strong backlink profile and get a Google My Business account set up. Local search listings should not be underestimated. Local SEO is critical because top search results offer answers via the SERP itself, due to the steady rise in zero-click searching. Searches that satisfy the search intent at the top of the SERP are zero-click searches. Use of Core Web Vitals for RankingFor those who aren’t familiar with these, starting at the Google Search Central blog is a good place to start. To simplify, Google is adding page load speed to its ranking formula. Google incorporated it into its ranking factors in May 2021. For your listing to appear on the first page, you must pay attention to those. A user experience metric will help the bots to decide which page is more relevant if two pages have equally relevant content. Experienced SEOs will probably tell you that site speed is already a ranking factor. Since users bounce back to Google if your site is slow it is an indirect ranking factor. The practice is known as “pogo-sticking,” and your SEO rankings will suffer as a result. Voice SearchesSeventy-six percent of all mobile phone users around the world use voice search. This SEO trend generally consists of long-tail queries that are extremely specific. The purpose of voice search is to find specific answers to user queries. During this stage of the funnel, these users are considering the offer and are likely to convert much more frequently than other users. It is expected that voice search optimization will also continue to grow and become an SEO trend since more people are turning to it every day. For SEO purposes, this can be an essential step. Use of AI – AutomationUnderstanding the algorithms used by search engines to rank web pages takes years. Creating strategies for each of these takes a great deal of time. However, the use of AI and machine learning can completely change the game when it comes to such strategies. It’s affecting the development of food delivery apps, too Decoding algorithms and creating favorable strategies are put to a much higher level of efficiency and power using this scheme. While it can be exhausting to do quality assurance if you have AI or automation with you, your business will soon reap the benefits from it. Consider utilizing an AI tool for your content writing, keyword search, or reporting. Video Marketing ContentIt is important to keep in mind that your SEO strategy needs to include videos as YouTube’s influence continues to grow. Keywords should be voiced in these videos, and they should be search engine optimized. Embedding a video that features the same keyword on your landing page is also important. You should begin by optimizing the titles and descriptions of your videos. Likewise, your description should not overburden users with keywords, but rather provide an in-depth description that is easy to understand. Keywords can make a difference. YouTube’s autocompleting feature can be useful when optimizing videos for YouTube. When you begin typing a video’s topic, a list of possible topics will appear. The keywords that are suggested can be used to optimize the video for the right kind of audience for optimal performance. source https://www.etakeawaymax.co.uk/seo-trends-for-2021/ Via https://etakeawaymaxuk.tumblr.com/post/676428781545832448 Your sales and marketing strategy should leverage digital marketing in a way that creates results by increasing visibility and driving revenue. The following online marketing trends for 2021 will help you get started and create more success for you this year. In the long run, businesses that can best capitalize on current trends will gain a significant competitive advantage. Especially considering everyone is vying for consumers’ attention online, you must maximize the marketing trends you can employ online. Taking advantage of these trends ensures that the second half of the year will be your most profitable season. Online Marketing Trends For RestaurantsEstablishing a restaurant website, creating an interactive online menu, and the like are just some of the most popular digital marketing trends. Utilizing these marketing styles has helped different businesses, especially restaurants to make their mark on the market. While the above-mentioned are extremely helpful for you, keep in mind that the rest of the competition is doing the same. You may use different approaches, but it might get too crowded for you if you’re going to focus on the same styles as others. Here are some of the online marketing trends for restaurants that have already proven their effectiveness. These are some unique styles where other restaurateurs may not be utilizing yet. Create A SMS Marketing CampaignThis type of restaurant marketing has been around for quite some time. But it didn’t get enough patronage. Why? Business owners see that using this tactic could mean that they’re invading the privacy of their customers. It is a mentality that you have to let go of. Of course, there are lines that you shouldn’t cross when it comes to data privacy, but if you’ve been transparent from the start, this shouldn’t be a problem for you. You just have to clarify to your customers what you will do with their data. Inform them of the possibility of their data being used for marketing campaigns. And if they still agree with it, then you’re good to go. In the year 2018, SMS marketing has been valued at around USD3.5 billion. It’s a huge valuation that shows endless growth potential. This is one of the easiest ways to let consumers subscribe to your brand and other marketing offers. There is no need to open up another browser or connect it to their email account or other social media accounts. They just have to click a short message and they’re already on your list. Updating them about your different special promotion, event, or a just-because gift card is made simpler. You send this campaign, and it’ll just appear on their phones through their messaging apps. Boost User-Generated Curated ContentTake advantage of how customers trust their fellow customers. The use of user-generated content, or UGC, is an online marketing trend that’s not given proper attention. You have to realize the impact it delivers to your business, on how it helps your branding. Competing for online followers is a daily challenge for you and your team. If you’re looking for a way where you will exert less effort but provide the best results, then you must connect with your customers. Encouraging them to share or post online about your restaurant business is a great way to expose your brand to a new audience. It is a cost-effective way to gain your brand new online followers. Let your customers take photos of your interior design, your food presentation, and motivate them to share them with the world. Those #foodies will surely get a hand with one of these posts, and your brand will reap the sweet fruit of success. If you’re going to repost their content, make sure to ask for permission and give them proper credit. It enhances their engagement with your brand, at the same time, it provides great exposure for your business. Make Everything Mobile-FriendlyA business that’s not accessible through smartphones or other mobile devices is missing a lot. This online marketing trend was born due to how being digital changed the purchasing process and behavior of consumers. Having a restaurant or takeaway ordering app is essential nowadays. Everyone’s browsing through their phone more than through a desktop or a laptop. In the UK, two out of five, forty-three percent, are aware that they’re using more screen time than they should. It is a huge indicator of how digital dependency affects the way of life of a consumer. Having this in mind, you have to ensure that every service you offer should be mobile optimized. Work on your mobile SEO to ensure that you’re appearing to every mobile search being made. Ensure that your website and its services are mobile-friendly. Modern diners search using their smartphones more often because it’s convenient and offers information right at their fingertips (literally and figuratively). Your bottom line will suffer if you don’t build your brand and operations into this kind of setup. Utilize Video Marketing SmartlyAlmost five billion YouTube videos are being watched every single day. Consider the fact that there are over two billion active Facebook users around the world. An analysis of the number of people watching videos reveals about one billion watching an hour of video each week. There is an enormous audience embedded there waiting to be discovered. Compared to text or still images, video attracts more attention and communicates messages better. Watching videos does not only result in consumers remembering them but purchasing products afterward. Your restaurant can use video to answer common questions customers have, either through Live events or through prerecorded releases. Consider creating short, informative videos from content already in circulation, and posting the videos directly to your restaurant’s social networks. Maximize Social Media MarketingThe online marketing trend that’s been popular for years now. Social media marketing has proved that digital marketing can be easy, fun, and most especially, budget-friendly. An active social media presence is crucial for businesses today. Restaurants particularly depend on their online reputations. As you work on your social media marketing plan, it’s essential to pay attention to your social audience when problems arise. Creating a profile on Facebook, Instagram, and Twitter is your first step towards this type of marketing. These top social media platforms offer target features that are easy to use and allow you to increase your followers and customer engagement. Yelp and other social networking platforms are also crucial to strengthen your social media presence. If you’re going to focus on this marketing style, it is ideal to know first where your target audience usually hangs out. It is important to know which type of platform they use. Marketing to the wrong platform is a huge mistake and a waste of resources. In addition to building your brand’s voice, an effective social media marketing strategy shows your brand’s personality. Using posts, tweets, and pictures to showcase how your brand is perceived will give you a competitive advantage. source https://www.etakeawaymax.co.uk/online-marketing-trends-for-restaurants/ Via https://etakeawaymaxuk.tumblr.com/post/676428780604178432 |
About Me
This is Pauline Davis of 29 years old from Manchester,UK. Grow your business by getting your own website and online orders and take away system from us. ArchivesNo Archives Categories |